"Analytics software is a must-have in today's business world, where it's essential to have a powerful online presence. These days, it's not enough to simply have a counter at the bottom of your homepage, tallying visitors. That won't help you understand ways to reach your audience or drive Web growth.
"Google Analytics, Google's popular free analytics add-on, can be easily incorporated into the coding of your website, allowing you to access both general statistics and minutiae in detailed, comprehensive reports. Of course, Google Analytics includes basic specs, like how many visitors you're getting, and allows you to refine your information based on date range. But there's a lot more to it than that.
"Here are seven things you didn't know Google Analytics could tell you about your business' website:"
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