"When it comes to better broadband, the cabinets holding the electronics raise the ire of residents who would rather not have refrigerator-sized boxes on their lawns. For example, residents of San Francisco have banded together to sue to stop AT&T’s planned U-verse deployment, which requires more than 700 cabinets to hold the electronics gear be placed around the city.
"Jasper says because Sonic.net is deploying fiber to the home, he will use fewer cabinets (he estimates 188) but he’s still worried that San Franciscans will step up to hold up or halt his permits...
"Jasper is worried that the suit could take another three to six months, and will hold up his deployment, but he’s hoping that fewer cabinets and a willingness to share Sonic.net’s infrastructure with other providers might make city residents view his cabinets with a bit more favor...
"Sonic.net today offers two products in most markets, a $40 ADSL service with one phone line and a $70 a month 40 Mbps bonded DSL service with two phone lines. Replacing the copper with fiber adds costs, but Jasper plans to keep the rate the same. Sonic.net’s well known for declining to cap its broadband service and for adding a variety of services to its bundle without charging more. Jasper says, “fundamentally we recognize that as a competitive service provider we need massively differentiated products and we have done that with our fusion copper products and uncapped service.”... the fiber deployed would be a mix of aerial and underground cabling... Sonic.net is profitable as a company, and has been in business for 17 years...
"Jasper says, “we recognize that copper is not a long term solution ten to 20 years from now and it’s logical to build fiber out.” So while there’s a bit of a chicken-and-egg situation to building out fiber in terms of the customer demand not necessarily being there right away, Jasper believes that the demand will come and he can deliver the capacity and afford the build out..."
Go SONIC!
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