Tuesday, November 12, 2013

Netflix, YouTube Account for 50% of North American Data Traffic

by Karl Bode 10:43AM Monday Nov 11 2013  DSLReports
According to Sandvine’s latest Global Internet Phenomena Report, Netflix and YouTube alone account for more than 50% of all Internet traffic across North America. The study, which compiles data from more than 250 ISPs, also noted that P2P's share of overall network data continues to plummet, with peer-to-peer filesharing falling below 10% of total North American traffic (down from 60% 11 years ago). Some additional bullet-pointed statistics from the latest report:

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•iOS updates accounted for 20% of North America Internet traffic on release day.

•In North America, the top 1% of subscribers who make the heaviest use of the network’s upstream resources account for 39.8 percent of total upstream traffic.

•Average monthly mobile usage in Asia-Pacific now exceeds 1 gigabyte, driven by video, which accounts for 50% of peak downstream traffic. This is more than double the 443 megabyte monthly average in North America.

•In Europe, Netflix, less than two years since launch, now accounts for over 20% of downstream traffic on certain fixed networks in the British Isles. It took almost four years for Netflix to achieve 20% of data traffic in the United States.

•Instagram and Dropbox are now top-ranked applications in mobile networks in many regions across the globe. Instagram, due to the recent addition of video, is now in Latin America the 7th top ranked downstream application on the mobile network, making it a prime candidate for inclusion in tiered data plans which are popular in the region.

•Netflix (31.6%) holds its ground as the leading downstream application in North America and together with YouTube (18.6%) accounts for over 50% of downstream traffic on fixed networks.

•P2P Filesharing now accounts for less than 10% of total daily traffic in North America. Five years ago it accounted for over 31%.

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