Tuesday, November 22, 2011

WiFi Bandwidth Use in the U.S. Home Forecast to More Than Double in the Next Four Years

"New iGR Study Quantifies U.S. Household Bandwidth Usage and WiFi Use

"AUSTIN, TX--(Marketwire - Nov 21, 2011) - WiFi devices have proliferated in the U.S. household, with 80 percent of homes using WiFi to provide data connections to smartphone, tablets, laptops, televisions and gaming consoles. WiFi has become a 'must have' for today's electronic consumer devices. iGR's new research study, U.S. Home Broadband & WiFi Usage Forecast, 2011‐2015, quantifies the bandwidth used in the typical U.S. home and the bandwidth used on WiFi devices.

"iGR forecast that for the heaviest users of WiFi in the home (those in the 'extreme' category), total bandwidth used is expected to increase from more than 390 GB per month in 2011 to nearly 440 GB per month in 2015. iGR forecasts that WiFi will increase from 55 percent of the total bandwidth used in 2011 to more than 75 percent in 2015. This high level of data consumption is driven principally by demand for video, both streamed and downloaded.

"iGR believes that in-home WiFi usage is important to understand for several reasons:

  • WiFi provides a high quality data connection in the home so users are accustomed to very low latency and high connection speeds.
  • WiFi is wireless and users, as this report concludes, are increasingly accustomed to bandwidth-intensive activities on laptops, smartphones and, increasingly, tablets. 
  • In-home usage is a precursor to outside-the-home usage. For example, consumers who stream Pandora while doing homework are highly likely to want to stream Pandora while going for a run. And consumers who watch a TV episode on a tablet in the home will expect to do the same sitting in the park or at the airport."

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