Wednesday, November 10, 2010

Cisco study finds video surpassing P2P

Also, that 10% of users generate 60% of global Internet traffic

Cisco this week updated its Visual Networking Index Usage Study and found that video has surpassed peer-to-peer filing sharing as the largest category of Internet traffic. P2P is now 25% of global broadband traffic, down from 38% last year, while streaming video, flash and Internet TV make up 26%.

Cisco's study also found that the average broadband connection generates 14.9 GB of Internet traffic per month, up from the 11.4 GB per month Cisco found in last year's study. That's an increase of 31%.

Internet "prime time" is between 9pm and 1am around the world, in each and every time zone. Two hours of it overlaps with TV prime time, which is 7pm to 11pm.

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